Sales Strategy

Strengthen international sales planning, route-to-market thinking and commercial structure, while keeping growth aligned with compliance and control. This block deals with the commercial side of exporting: where to sell, how to reach the buyer, and what the deal has to cover.

What you will learn

• How to assess which markets are worth the effort
• Route to market: direct, distributor, agent or platform
• Structuring international pricing so the margin survives the shipment
• What the commercial terms have to settle before a deal is agreed
• Aligning sales growth with the compliance controls behind it

Who should attend

• International sales and business development teams
• Commercial directors and sales managers
• Owner-managers driving export growth
• Marketing teams supporting international markets
• Businesses entering a new territory

Why this workshop matters

Export growth fails commercially more often than technically. A market chosen well and priced properly is worth more than a faster shipping route.

Format

Live online workshop, 9:30-11:45 (2 hours). Certificate of attendance on completion.